TY  - BOOK
AU  - Kumar, S. Ramesh
TI  - Conceptual Issues in Consumer Behaviour: The Indian Context
SN  - 9788129700148
U1  - 658.8342 
PY  - 2003///
CY  - India
PB  - Pearson Education Asia Pte. Ltd.
KW  - Human Resource Management
ER  -