TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Kanuk, Leslie Lazar
TI  - Consumer Behavior
SN  - 9788129701978
U1  - 658.8342 
PY  - 2004///
CY  - Delhi
PB  - Pearson Education (Singapore) Pte. Ltd.
KW  - Management
ER  -