TY  - BOOK
AU  - Kardes, Frank R.
TI  - Consumer Behavior and Managerial Decision Making
SN  - 9788120322219
U1  - 658.8342 
PY  - 2002///
CY  - New Delhi
PB  - Prentice-Hall of India Pvt. Ltd.
KW  - Marketing
ER  -