TY  - BOOK
AU  - Raju, M. S.
AU  - Xardel, Dominique
TI  - Consumer Behavior: Concepts, Applications and Cases
SN  - 9788125915324
U1  - 658.8342 
PY  - 2010///
CY  - New Delhi
PB  - Vikas Publishing House Pvt. Ltd.
KW  - Consumer Behavior
N1  - Family Women Consumers Rural Consumers Special Area Consumers Personality Traits & Influences Consumer Perception Consumer learning Attitudes Group & Opinion Dynamics Culture & Social Class Consumer Research Consumer Profiling Digital Marketing Customer Relations Management Segmentation Motivation Communication and Persuasion Innovation Consumer Protection Ethics in the operation of Consumer Behavior HBL NIFE Global village Blair Purifier Oriflame Titan Bigbox.com May I use your name Arriving to land anywhere Special Papers Rural Banking Customer Focus Typical Advertisements Reproduction of typical ads
ER  -