TY  - BOOK
AU  - East, Robert
AU  - Wright, Malcolm
AU  - Vanhuele, Marc
TI  - Consumer Behaviour: Applications in Marketing
SN  - 9788132103158
U1  - 658.8342 
PY  - 2009///
CY  - New Delhi
PB  - Sage Publications India Pvt. Ltd.
KW  - Consumer Behavior
KW  - Consumer Research
N1  - Ideas and Explanations in Consumer Research Consumption Patterns Customer Loyalty Brand Knowledge, Brand Equity and Brand Extension Stationary Markets Market Dynamics Explaining Decision-Making Predicting and Explaining Behaviour Information Processing and Decision-making Consumer Satisfaction and Quality Market Response Consumer Response to Price and Sales Promotions The Retail Context Word-Of-Mouth Influence The Response to Advertising
ER  -