TY  - BOOK
AU  - Martinez, Pepe
TI  - The Consumer Mind: Brand Perception and the Implications for Marketers
SN  - 9780749465704
U1  - 658.8343 
PY  - 2012///
CY  - New Delhi
PB  - Kogan Page India Pvt. Ltd.
KW  - Consumer Behavior
ER  -