TY  - BOOK
AU  - Acnielsen
AU  - Karolefski, John
AU  - Heller, Al
TI  - Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs
SN  - 9780471703594
U1  - 658.78 
PY  - 2006///
CY  - New Jersey
PB  - John Wiley & Sons Inc.
ER  -