TY  - BOOK
AU  - Berger, Jonah
TI  - Contagious: Why Things Catch On
SN  - 9781471111693
U1  - 659.133 
PY  - 2013///
CY  - New York
PB  - Simon & Schuster
KW  - Consumer Behavior
KW  - New Products
KW  - Viral Marketing
KW  - Word - of - Mouth Advertising
N1  - Contents:

1. Social Currency
2. Triggers
3. Emotion
4. Public
5. Practical Value
6. Stories
ER  -