TY  - BOOK
AU  - Montes de Oca, Wendy
TI  - Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz
SN  - 9780789741080
U1  - 658.872 
PY  - 2012///
CY  - Indiana
PB  - Que Publication
KW  - Internet Marketing
KW  - Marketing - Computer programs
KW  - Strategic planning - Computer programs
N1  - Content rules!
Online content syndication: what you need to know
The power of search: understanding search engine optmization for more effective content-based marketing efforts
What came first?: the guerilla or the web?
What is content?
Learning and leveraging the SONAR content distribution model
SEO for SONAR: how to get found by search engines
SONAR in action: results and analytics
Monetize the traffic: blueprint to building a site that leverages SONAR
Your online marketing mix: dovetailing SONAR with other high-performing internet marketing tactics
How to write great, free content (that gets read and passed around!)
The best SONAR platforms: my personal list
ER  -