TY  - BOOK
AU  - Wind, Yoram Jerry
AU  - Mahajan, Vijay
AU  - Gunther, Robert E.
TI  - Convergence Marketing: Strategies for Reaching the New Hybrid Consumer
SN  - 9780130650757
U1  - 658.802 
PY  - 2002///
CY  - New Jersey
PB  - Prentice-Hall, Inc.
ER  -