TY  - BOOK
AU  - Murphy, J. A.
AU  - Kitshoff, J.
AU  - Burton, J.
AU  - Gleaves, R.
TI  - Converting Customer Value: From Retention to Profit
SN  - 9780470016343
U1  - 658.812 
PY  - 2006///
CY  - Chichester
PB  - John Wiley and Sons
KW  - Relationship
KW  - Business Planning
KW  - Customer Relation
ER  -