TY  - BOOK
AU  - Schultz, Majken
AU  - Csaba, Fabian F.
AU  - Antorini, Yun Mi
TI  - Corporate Branding: Purpose/People/Process
SN  - 9788763001403
U1  - 658.827 
PY  - 2005///
CY  - Herndon, VA
PB  - Copenhagen Business School Press
KW  - Branding
ER  -