TY  - BOOK
AU  - Thompson, Arthur A.
AU  - Gamble, John E.
AU  - Strickland, A. J.
AU  - Jain, Arun K.
TI  - Crafting and Executing Strategy: The Quest for Competitive Advantage
SN  - 9780070146723
U1  - 658.4012 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill Education Ltd.
KW  - Strategic Planning
ER  -