TY  - BOOK
AU  - Cagan, Jonathan
AU  - Vogel, Craig M.
TI  - Creating Breakthrough Products: Innovation from Product Planning to Program Approval
SN  - 9780139696947
U1  - 658.5 
PY  - 2002///
CY  - New Jersey
PB  - Prentice-Hall, Inc.
KW  - General Management
ER  -