TY  - BOOK
AU  - Garikaparthi, Madhavi
AU  - ICFAI
TI  - CRM: The New Face of Marketing
SN  - 9788178810157
U1  - 658.812 
PY  - 2002///
CY  - Hyderabad
PB  - The Institute of Chartered Financial Analysts of India
KW  - Strategic Management
ER  -