TY  - BOOK
AU  - Sheth, Jagdish N.
AU  - Mittal, Banwari
AU  - Newman, Bruce I.
TI  - Customer Behavior: Consumer Behavior and Beyond
SN  - 9780030980169
U1  - 658.8342 
PY  - 1999///
CY  - Fort Worth
PB  - The Dryden Press
ER  -