TY  - BOOK
AU  - Tseng, Mitchell M.
AU  - Piller, Frank T.
TI  - The Customer Centric Enterprise: Advances in Mass Customization and Personalization
SN  - 9783540024927
U1  - 658.802 
PY  - 2003///
CY  - New York
PB  - Springer-Verlag
KW  - Marketing
N1  - With 121 Figures and 47 Tables
ER  -