TY  - BOOK
AU  - Hellman, Karl
AU  - Burst, Ardis
TI  - The Customer Learning Curve: Creating Profits From Marketing Chaos
SN  - 9780324226676
U1  - 658.812 
PY  - 2004///
CY  - Canada
PB  - Thomson South -Western
KW  - Customer
ER  -