TY  - BOOK
AU  - Mukerjee, Kaushik
TI  - Customer Relationship Management: A Strategic Approach to Marketing 
SN  - 8120332850
U1  - 658.812 
PY  - 2007///
CY  - New Delhi
PB  - Prentice-Hall of India Pvt. Ltd.
KW  - Customer Relationship Management
KW  - Marketing
ER  -