TY  - BOOK
AU  - Rai, Alok Kumar
TI  - Customer Relationship Management: Concepts and Cases
SN  - 9788120335387
U1  - 658.812 
PY  - 2008///
CY  - New Delhi
PB  - Prentice-Hall of India Pvt. Ltd.
KW  - Customer Relationship Management
ER  -