TY  - BOOK
AU  - Storbacka, Kaj
AU  - Lehtinen, Jarmo R.
TI  - Customer Relationship Management: Creating Competitive Advantage Through Win-Win Relationship Strategies
SN  - 9780071188616
U1  - 658.812 
PY  - 2001///
CY  - New York
PB  - McGraw-Hill Book Company
KW  - Marketing
ER  -