TY  - BOOK
AU  - Sheth, Jagdish N.
AU  - Parvatiyar, Atul
AU  - Shainesh G.
TI  - Customer Relationship Management: Emerging Concepts, Tools and Applications
SN  - 9780070435049
U1  - 658.812 
PY  - 2001///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Ltd.
ER  -