TY  - BOOK
AU  - Rajola, Federico
TI  - Customer Relationship Management: Organizational and Technological Perspectives
SN  - 9783540440017
U1  - 658.812 
PY  - 2003///
CY  - London
PB  - Springer-Verlag
KW  - Marketing
N1  - With 37 Figures and 13 Tables
ER  -