TY  - BOOK
AU  - Morgan, Nigel
AU  - Pride, Roger
AU  - Pritchard, Annette
TI  - Destination Branding: Creating the Unique Destination Proposition
SN  - 9780750649940
U1  - 658.827 
PY  - 2003///
CY  - Singapore
PB  - Butterworth-Heinemann Asia
KW  - Marketing
ER  -