TY  - BOOK
AU  - Ivanovic, A.
AU  - Collin, P. H.
TI  - Dictionary of Marketing: Over 7,000 Terms Clearly Defined
SN  - 9780747566212
U1  - 658.8 
PY  - 2003///
CY  - London
PB  - Bloomsbury Books
KW  - Marketing
ER  -