TY  - BOOK
AU  - Stone, Merlin
AU  - Davies, Derek
AU  - Bond, Alison
TI  - Direct Hit: Winning Direct Marketing Campaigns
SN  - 9780333931523
U1  - 658.84 
PY  - 1998///
CY  - New Delhi
PB  - Macmillan India Ltd.
ER  -