The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Social Change - Aaker, Jennifer; Smith, Andy; Adler, Carley (San Francisco Jossey-Bass Publishers, 2010)
Contents Introduction: Why Reading this Book is Worth the Investment The Dragonfly Body: The System that keeps it Airborne Wing 1: Focus: How to Hatch a Goal that will make an Impact Wing 2: Grab Attention: How to Stick out it an Overcrowded, Overmessaged, Noisy World Wing 3: Engage: How to Make People Connect with Your Goal Wing 4: Take Action: How to Empower Others, Enable Them - and Cultivate a Movement Onward and Upward: You're Flying! Now What? The Dragonfly Ecosystem
Keywords: Internet Marketing; Social Media