TY  - BOOK
AU  - Aaker, Jennifer
AU  - Smith, Andy
AU  - Adler, Carley
TI  - The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Social Change
SN  - 9780470614150
U1  - 658.872 
PY  - 2010///
CY  - San Francisco
PB  - Jossey-Bass Publishers
KW  - Internet Marketing
KW  - Social Media
N1  - Contents Introduction: Why Reading this Book is Worth the Investment The Dragonfly Body: The System that keeps it Airborne Wing 1: Focus: How to Hatch a Goal that will make an Impact Wing 2: Grab Attention: How to Stick out it an Overcrowded, Overmessaged, Noisy World Wing 3: Engage: How to Make People Connect with Your Goal Wing 4: Take Action: How to Empower Others, Enable Them - and Cultivate a Movement Onward and Upward: You're Flying! Now What? The Dragonfly Ecosystem
ER  -