TY  - BOOK
AU  - Cohen, William A.
TI  - Drucker on Marketing: Lessons from the World's Most Influential Business Thinker
SN  - 9781259064517
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - Tata McGraw Hill Education Private Limited
KW  - Marketing
ER  -