TY  - BOOK
AU  - Bland, Michael
AU  - Wragg, David
AU  - Theaker, Alison
TI  - Effective Media Relations: How to Get Results
SN  - 9780749418564
U1  - 302.23 
PY  - 1996///
CY  - London
PB  - Kogan Page Limited
KW  - Marketing
N1  - Media Law, Ownership, Ethics and Evaluation Working with The Press Broadcast Media [The Institute of Public Relations: PR in Practice Series]
ER  -