TY  - BOOK
AU  - Birn, Robin J.
TI  - The Effective Use of Market Research: How to Drive and Focus Better Business Decisions
SN  - 9780749443214
U1  - 658.83 
PY  - 2004///
CY  - New Delhi
PB  - Kogan Page India Pvt. Ltd.
KW  - Marketing
ER  -