TY  - BOOK
AU  - Robinette, Scott
AU  - Brand, Claire
TI  - Emotion Marketing: The Hallmark Way of Winning Customers for Life
SN  - 9780070596191
U1  - 658.812 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Ltd.
KW  - Marketing
N1  - Contents Part 1: Why Emotion Marketing Works The business case for emotion marketing The value star - a model for emotion marketing Part 2: What Emotion Marketing is all about Emotion E: Equity Emotion E: Experience Emotion E: Energy Product and money - the rational side of the value star Part 3: How to Put Emotion Marketing to Work Building customer relationships that last Emotion in marketing communications Emotion marketing on the internet The other E - Employees Emotion marketing - an action plan Appendix: Assessment tools
ER  -