TY  - BOOK
AU  - Schultz, Don E.
AU  - Allison, Anne
AU  - Tannenbaum, Stanley I.
TI  - Essentials of Advertising Strategy
SN  - 9780844235271
U1  - 659.111 
PY  - 1996///
CY  - USA
PB  - NTC Business Books
ER  -