TY  - BOOK
AU  - Van Riel, Cees B. M.
AU  - Fombrun, Charles J.
TI  - Essentials of Corporate Communication: Implementing practices for effective reputation management
SN  - 9780415328265
U1  - 659.2 
PY  - 2007///
CY  - London
PB  - Routledge
KW  - Corporate Communication
KW  - OB
ER  -