TY  - BOOK
AU  - Perreault, William D.
AU  - McCarthy, E. Jerome
TI  - Essentials of Marketing: A Global-Managerial Approach
SN  - 9780071179089
U1  - 658.8 
PY  - 2000///
CY  - New York
PB  - Irwin/Mcgraw-Hill
N1  - MC0412 Product Place Promotion Price
ER  -