TY  - BOOK
AU  - Kumar, V.
AU  - Aaker, David A.
AU  - Day, George S.
TI  - Essentials of Marketing Research
SN  - 9780471170686
U1  - 658.83 
PY  - 1999///
CY  - New York
PB  - John Wiley & Sons, Inc.
ER  -