TY  - BOOK
AU  - Hoffman, K. Douglas
AU  - Bateson, John E. G.
TI  - Essentials of Services Marketing: Concepts, Strategies and Cases
SN  - 9780030288920
U1  - 658.805 
PY  - 2002///
CY  - Fort Worth
PB  - Harcourt College Publishers
KW  - Marketing
ER  -