TY  - BOOK
AU  - Hoffman, K. Douglas
AU  - Bateson, John E. G.
TI  - Essentials of Services Marketing: Concepts, Strategies and Cases
SN  - 9789812406033
U1  - 658.805 
PY  - 2002///
CY  - Singapore
PB  - Thomson Asia Pte. Ltd.
ER  -