TY  - BOOK
AU  - Sreedhar, G. V. S.
AU  - Bala Krishna A. V.
TI  - Event-Based Marketing: Strategies and Cases
SN  - 9788131405758
U1  - 658.8 
PY  - 2006///
CY  - Hyderabad
PB  - The ICFAI University Press
KW  - Marketing
ER  -