TY - BOOK AU - Goldman, Aaron TI - Everything I Know about Marketing I Learned from Google SN - 9780071074216 U1 - 658.8 PY - 2011/// CY - New Delhi PB - Tata McGraw Hill Education Private Limited KW - Google KW - Internet Marketing KW - Marketing N1 - Relevancy Rules Tap the Wisdom of Crowds Keep It Simple, Stupid Mindset Matters Be Where Your Audience Is Don?t Interrupt Act Like Content Test Everything Track Everything Let the Data Decide Brands Can Be Answers Your Unique Selling Proposition Is Critical Your Competition Is Broader Than You Think You Can Learn a Lot from a Query Sex Sells Altruism Sells Show Off Your Assets The More Shelf Space, the Better Make Your Company a Great Story Don?t Rely on Search Engine Marketing Alone Future-Proofing ER -