TY - BOOK AU - Treadaway, Chris AU - Smith, Mari TI - Facebook Marketing: An Hour a Day SN - 9788126526963 U1 - 658.872 PY - 2010/// CY - New Jersey PB - John and Wiley Sons, Inc. KW - Facebook Marketing KW - Internet Marketing N1 - Internet marketing 1985-2010 What is Facebook? Develop a Facebook strategy and measure success Month 1: create the plan and get started Month 2: establish corporate presence with pages and groups Month 3: create demand with Facebook ads Month 4: advanced tactics and campaign integration Customized experiences via Facebook applications The analytics of Facebook Organizational considerations ER -