TY  - BOOK
AU  - Fombrun, Charles J.
AU  - Van Riel, Cees B. M.
TI  - Fame and Fortune: How Successful Companies Build Winning Reputations
SN  - 9788129706638
U1  - 650.11 
PY  - 2004///
CY  - Delhi
PB  - Pearson Education (Singapore) Pte. Ltd.
ER  -