TY  - BOOK
AU  - Parameswaran, M. G.
TI  - FCB-ULKA Brand Building Advertising: Concepts and Cases
SN  - 9780074633380
U1  - 658.827 
PY  - 2001///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Ltd.
N1  - MC0393 & MC0555
ER  -