TY  - BOOK
AU  - Taube, David C.
TI  - The Franchising Audit: A Complete Self-Assessment Framework to Measure the Likely Success of an Existing or Planned Franchise Initiative
SN  - 9781902433752
U1  - 658.8708 
PY  - 2003///
CY  - Cambridge
PB  - Cambridge Strategy Publications Ltd.
KW  - Marketing
ER  -