TY  - BOOK
AU  - Chernatony, Leslie de
TI  - From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands
SN  - 9780750646147
U1  - 658.827 
PY  - 2001///
CY  - Oxford
PB  - Butterworth-Heinemann Ltd.
KW  - Marketing
ER  -