TY  - BOOK
AU  - Lichtenthal, David J.
TI  - Fundamental of Business Marketing Education: A Guide for University - Level Faculty and Policy Makers
SN  - 9780789001320
U1  - 658.8007 
PY  - 2004///
CY  - New York
PB  - Best Business Books
KW  - Marketing
ER  -