TY  - BOOK
AU  - Stanton, William J.
AU  - Etzel, Michael J.
AU  - Walker, Bruce J.
TI  - Fundamental of Marketing
SN  - 9780071135610
U1  - 658.8 
PY  - 1994///
CY  - New York
PB  - McGraw-Hill, Inc.
ER  -