TY - BOOK AU - Tamakuwala, Shital Jimmy TI - Gender, Media and Interface SN - 9788180699757 U1 - 305.3 PY - 2013/// CY - New Delhi PB - Concept Publishing Company Pvt. Ltd. KW - Mass Media and Women KW - Mass Media and Women - India - Gujarat KW - Sex Role KW - Sex Role - India - Gujarat KW - Stereotypes (Social Psychology) KW - Stereotypes (Social Psychology) - India - Gujarat N1 - 1. Understanding gender : a sociological perspective 2. Gujarat State : a brief note 3. Mass media and gender stereotypes 4. Empirical analysis : a socio-economic overview of media impact on college students 5. Conclusion ER -