TY  - BOOK
AU  - Hallward, John
TI  - Gimme! The Human Nature of Successful Marketing
SN  - 9780470100295
U1  - 658.8 
PY  - 2007///
CY  - New Jersey
PB  - John Wiley & Sons Inc.
KW  - Advertising
KW  - Marketing
ER  -