TY  - BOOK
AU  - Lopes, Teresa Da Silva
TI  - Global Brands: The Evolution of Multinationals in Alcoholic Beverages
SN  - 0521833794
U1  - 658.827 
PY  - 2007///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Brand Management
KW  - Marketing
ER  -